Junior Data Analyst

Askari Bank, a leading Bank with over 10K+ professionals in Pakistan and Bahrain. It's a part of FFC International.

• Leveraged Power BI and SQL to analyze customer interaction data, ad campaigns, and clickstream analytics, leading to actionable insights that drove a 30% increase in customer engagement over six months.
• Developed and implemented time series forecasting models that achieved a 92% accuracy rate, significantly enhancing the marketing budget allocation and contributing to a 25% increase in quarterly sales.
• Designed and executed A/B testing frameworks, employing rigorous statistical analysis to optimize user experiences, resulting in a 20% month-over-month increase in conversion rates.

IMO & Data Analyst

HBL is a digital banking group that helps 100,000 people uplift their economy by providing easy loans

• Performing analysis to assess the quality and meaning of data.
• Demonstrated expertise in data visualization through the creation of Power BI dashboards that effectively conveyed KPIs, showcasing the ability to respond to client requests with well-designed solutions.
• Working on Different modules of Oracle Financials and information systems.
• Performed migration and enhancements for merchandising dashboard, involved data integration and its feature improvement.

Bachelor of Science in Information Technology

Grade: First class distinction.

Higher Secondary School

Grade: First class distinction.